1- Industry Overview

1.1- Stage of Development

• Is the industry in its early stages of development?
• Is the industry mature and well-established?
• Is the industry in decline?

1.2- Performance

• How has the industry performed over the past 1,2,5 and 10 years?
• Has the industry experienced growth or decline over this time period?

1.3- Comparison to Industry Performance

• How has the company performed compared to the industry as a whole?
• Is the company outperforming or underperforming the industry?

1.4- Major Players and Market Share

• Who are the major players in the industry?
• What is the market share of each major player?
• Who has the remaining market share?

1.5- Recent Industry Changes

• Have there been any major changes in the industry recently?
• Have new players entered the market?
• Has new technology been introduced?
• Have there been changes in regulation?

1.6- Key Drivers of the Industry

• What are the key drivers of the industry?
• Is the industry driven by brand products, size, or technology?
• Are there any other factors that drive the industry?

2- Suppliers

2.1- Consistency and Performance of Suppliers

• Have the company's suppliers been consistent in their performance?
• What is happening in the industry that supplies the company's products or services?
• Are there any potential issues with the availability of supplies in the future?

2.2- Future Availability of Supplies

• Will the company's suppliers continue to provide the necessary supplies?
• Are there any potential disruptions to the supply chain?
• What steps can the company take to mitigate any potential supply chain issues?

3- Future Outlook

3.1- Industry Outlook and Trends

• What is the future outlook for the industry?
• Are there any positive or negative trends that the company should be aware of?
• Are there any emerging technologies or market opportunities that the company should consider?

3.2- Changes in Industry Players

• Are there any companies coming into or leaving the industry?
• Have there been any significant mergers or acquisitions in the industry recently?
• How might these changes impact the company's position in the market?

3.3- Market Forecast

• What is the forecast for the market size and growth over the next 1,2,5 and 10 years?
• How do these forecasts compare to the company's current performance?
• What can the company do to take advantage of market growth or mitigate any potential market challenges?

4- Customer Analysis

4.1- Customer Demographics and Segments

• What is the demographic profile of the company's customers?
• Are there any distinct segments of customers that the company should be aware of?
• How does the company's customer base compare to the overall market?

4.2- Customer Needs and Preferences

• What are the needs and preferences of the company's customers?
• How do these needs and preferences compare to those of the overall market?
• How does the company's products and services meet the needs and preferences of its customers?

4.3- Customer Purchasing Behavior and Trends

• How do the company's customers typically make purchasing decisions?
• Are there any trends in customer purchasing behavior that the company should be aware of?
• How does the company's sales and marketing efforts align with customer purchasing behavior?

4.4- Customer Loyalty and Retention

• What is the level of customer loyalty for the company?
• Are there any trends in customer retention or churn that the company should be aware of?
• What can the company do to improve customer loyalty and retention?

5- Competitor analysis

5.1- Major competitors and market share

• Who are the key competitors in the industry and what is their market share?
• How have the market share of these competitors changed over time?
• What factors have contributed to changes in market share for these competitors?

5.2- Competitor products and services

• What products and services do the key competitors offer?
• How do these products and services compare to those offered by the company?
• Are the competitors offering any unique or innovative products and services?

5.3- Competitor pricing and differentiation strategies

• How do the prices of the key competitors' products and services compare to those of the company?
• What pricing strategies do the competitors use and how do they differ from the company's approach?
• How do the competitors differentiate their products and services from those of the company and other competitors?

5.4- Competitor strengths and weaknesses

• What are the key strengths of the competitors?
• What are the key weaknesses of the competitors?
• How do the competitors' strengths and weaknesses compare to those of the company?
• How can the company leverage its own strengths and address its own weaknesses in relation to those of the competitors?

6- Market Analysis

6.1- Market size and growth

• What is the current size of the market and how has it changed over time?
• What is the expected growth rate of the market in the coming years?
• What factors are driving the growth of the market?

6.2- Market trends and opportunities

• What are the key trends and developments in the market?
• What opportunities exist for the company in the market?
• How can the company capitalize on these opportunities?

6.3- Market risks and challenges

• What are the key risks and challenges facing the market?
• How do these risks and challenges impact the company and its operations?
• How can the company mitigate or address these risks and challenges?

6.4- Market entry and exit barriers

• What are the barriers to entry for new players in the market?
• What are the barriers to exit for existing players in the market?
• How do these barriers impact the competitive landscape of the market?

7- SWOT Analysis

7.1- Strengths, weaknesses, opportunities and threats of the industry and the company

• What are the key strengths of the industry?

• What are the key weaknesses of the industry?

• What are the key opportunities for the industry?

• What are the key threats to the industry?

• What are the key strengths of the company?

• What are the key weaknesses of the company?

• What are the key opportunities for the company in the industry?

• What are the key threats to the company in the industry?

7.2- Implications for the company

• How do the strengths, weaknesses, opportunities, and threats identified in the analysis impact the company?
• How can the company leverage its strengths and address its weaknesses in relation to the opportunities and threats in the market?
• What actions can the company take to capitalize on opportunities and mitigate threats?