1. The Product

1.1 Product Description

• What is the product?
• What are its key features and benefits?
• What are its unique selling points (USPs)?
• How does it compare to similar products on the market?
• What are the product's technical specifications?

1.2 Intellectual Property

• Is the product patented or protected by any other forms of intellectual property?
• If so, what is the status of the patent or other intellectual property protection?
• If not, is the product eligible for patent protection?
• Are there any potential issues with infringing on the intellectual property of others?

1.3 Market Analysis

• Who is the target market for the product?
• Is there a need for the product in the market?
• What is the size of the market and its growth potential?
• Who are the main competitors and how do they compare to the product?
• What is the product's potential market share?

1.4 Product Development

• Who is responsible for developing the product?
• What is the development timeline?
• What are the key milestones and deliverables?
• What are the potential challenges and risks in developing the product?
• What are the resources (financial, human, and material) needed for development?

2. Market Strategy

2.1 Market Segmentation

• Who are the target customers for the product?
• What are their demographics, behaviors, and needs?
• How is the product positioned in the market compared to competitors?
• What are the key value propositions for the target customers?

2.2 Marketing Mix

• How will the product be priced?
• How will the product be distributed?
• What marketing channels will be used to reach the target customers?
• What promotions and advertising will be used to generate demand for the product?

2.3 Sales Strategy

• Who will be responsible for selling the product?
• How will the sales team be structured and trained?
• What is the sales plan and forecast for the product?
• What are the key performance indicators (KPIs) for the sales of the product?

2.4 Competitive Analysis

• Who are the main competitors for the product?
• What are their strengths and weaknesses?
• How does the product compare to the competition?
• What are the competitive threats and opportunities for the product?
• What is the plan to respond to competitive actions and take advantage of opportunities?

3. Customers

3.1 Customer Analysis

• Who are the target customers for the product?
• What are their demographics, behaviors, and needs?
• What are the key value propositions for the target customers?
• How do the customers currently solve the problem or meet the need addressed by the product?

3.2 Customer Acquisition

• What is the plan to acquire new customers for the product?
• What marketing and sales channels will be used to reach and engage the target customers?
• What are the key metrics for customer acquisition, such as cost per acquisition (CPA) and conversion rate?
• What are the potential challenges and risks in acquiring customers for the product?

3.3 Customer Retention

• What is the plan to retain existing customers for the product?
• What strategies and tactics will be used to keep customers satisfied and loyal?
• What are the key metrics for customer retention, such as churn rate and lifetime value (LTV)?
• What are the potential challenges and risks in retaining customers for the product?

3.4 Customer Feedback and Support

• How will the customers provide feedback on the product?
• How will the feedback be collected, analyzed, and acted upon?
• What is the plan for providing customer support, such as through phone, email, or online chat?
• What are the key metrics for customer satisfaction and support, such as response time and resolution rate?
• What are the potential challenges and risks in managing customer feedback and support?

4. Financing

4.1 Funding Sources

• What is the plan for financing the product development and launch?
• What are the potential sources of funding, such as equity, debt, grants, or partnerships?
• What are the terms and conditions of the funding, such as the amount, interest rate, and repayment schedule?
• What are the potential risks and benefits of the funding sources?

4.2 Financial Projections

• What are the financial projections for the product, including revenue, expenses, and profit?
• What are the assumptions and drivers behind the financial projections?
• What are the key metrics for financial performance, such as return on investment (ROI) and payback period?
• What are the potential challenges and risks in achieving the financial projections?

4.3 Financial Control and Reporting

• Who is responsible for managing the finances of the product?
• What are the financial policies and procedures for the product?
• How will the financial performance of the product be monitored and reported?
• What are the potential challenges and risks in controlling and reporting the financial performance of the product?

5. Operations

5.1 Production

• What are the key steps and processes involved in producing the product?
• What are the resources (financial, human, and material) needed for production?
• What are the potential challenges and risks in producing the product, such as quality, yield, and scalability?

5.2 Distribution

• What are the channels and logistics for distributing the product to the customers?
• What are the resources (financial, human, and material) needed for distribution?
• What are the potential challenges and risks in distributing the product, such as lead time, availability, and security?

5.3 Service

• What are the plans for servicing the product, such as installation, training, maintenance, and repair?
• What are the resources (financial, human, and material) needed for service?
• What are the potential challenges and risks in servicing the product, such as warranty, customer satisfaction, and technical support?

5.4 Capacity and Capacity Planning

• What is the current and future capacity for producing, distributing, and servicing the product?
• What are the plans for expanding or reducing the capacity as needed?
• What are the potential challenges and risks in managing the capacity and capacity planning for the product?

6. Quality and Compliance

6.1 Quality Management

• What are the quality standards and requirements for the product?
• What are the plans for ensuring that the product meets the quality standards and requirements?
• What are the key metrics for quality, such as defects per unit and customer satisfaction?
• What are the potential challenges and risks in achieving and maintaining quality for the product?

6.2 Compliance Management

• What are the regulatory and legal requirements for the product?
• What are the plans for ensuring that the product complies with the regulatory and legal requirements?
• What are the potential challenges and risks in achieving and maintaining compliance for the product?

6.3 Quality and Compliance Audits

• Who is responsible for conducting quality and compliance audits for the product?
• What is the schedule and scope for the quality and compliance audits?
• What are the potential findings, issues, and recommendations from the quality and compliance audits?
• What are the plans for addressing the findings, issues, and recommendations from the quality and compliance audits?

6.4 Quality and Compliance Training

• Who is responsible for training the employees on quality and compliance for the product?
• What is the content and schedule for the quality and compliance training?
• What are the key metrics for the effectiveness of the quality and compliance training, such as attendance and retention?
• What are the potential challenges and risks in conducting the quality and compliance training?

7. Environmental and Social Impact

7.1 Environmental Impact Assessment

• What are the potential environmental impacts of the product, such as air and water pollution, waste generation, and resource consumption?
• What are the plans for mitigating and managing the environmental impacts of the product?
• What are the key metrics for the environmental performance of the product, such as greenhouse gas emissions and water use?
• What are the potential challenges and risks in addressing the environmental impacts of the product?

7.2 Social Impact Assessment

• What are the potential social impacts of the product, such as employment, health and safety, and community relations?
• What are the plans for mitigating and managing the social impacts of the product?
• What are the key metrics for the social performance of the product, such as worker satisfaction and community engagement?
• What are the potential challenges and risks in addressing the social impacts of the product?

7.3 Environmental and Social Management

• Who is responsible for managing the environmental and social impacts of the product?
• What are the policies, procedures, and systems for environmental and social management?
• How will the environmental and social performance of the product be monitored and reported?
• What are the potential challenges and risks in managing the environmental and social impacts of the product?