1. Current Market

1.1 Market Size and Growth

What is the size of the target market?
What is the historical and projected growth rate of the market?
What are the key drivers and trends affecting the growth of the market?

1.2 Market Life Cycle

What stage of the market life cycle is the target market in, such as emerging, growth, maturity, or decline?
How do the characteristics of the market change as it moves through different stages of the life cycle?
What are the implications of the market life cycle for the entry and growth strategy of the product?

1.3 Market Segmentation

Who are the target customers for the product in the market?
What are their demographics, behaviors, and needs?
How is the market segmented and what are the key segments for the product?
What are the potential challenges and opportunities in targeting the different market segments?

1.4 Market Dynamics

What are the key factors and forces shaping the market, such as technology, competition, regulation, and globalization?
How do the market dynamics affect the demand, supply, and prices of the product?
What are the potential risks and opportunities arising from the market dynamics?

2. Investigating the Market

2.1 Competitive Analysis

Who are the main competitors for the product in the market?
What are their strengths and weaknesses?
How does the product compare to the competition in terms of features, benefits, and prices?
What are the competitive threats and opportunities for the product?
What is the plan to respond to competitive actions and take advantage of opportunities?

2.2 Market Entry and Positioning

What are the potential entry strategies for the product in the market, such as direct or indirect, full or partial, or early or late?
What are the resources (financial, human, and material) needed for each entry strategy?
What are the potential risks and benefits of each entry strategy?
How will the product be positioned in the market in relation to the competition and customer segments?

2.3 Pricing and Distribution

What is the pricing strategy for the product in the market, such as cost-based, value-based, or competition-based?
What are the key pricing variables, such as product features, customer segments, and market conditions?
What are the potential risks and benefits of the pricing strategy?
What are the distribution channels for the product in the market, such as direct, indirect, or online?
What are the key distribution variables, such as customer accessibility, channel efficiency, and partner reliability?
What are the potential risks and benefits of the distribution channels?

2.4 Market Risks and Opportunities

What are the potential risks and opportunities for the product in the market?
What are the key sources and drivers of the risks and opportunities?

3. Marketing and Sales

3.1 Marketing Plan

What is the target market for the product?
What are the key marketing activities that will be used to promote the product in the market, such as branding, advertising, promotions, and public relations?
What are the resources (financial, human, and material) that will be needed to carry out the marketing activities?
What are the potential challenges and opportunities that may arise in executing the marketing plan?
What are the key metrics that will be used to measure the effectiveness of the marketing plan?

3.2 Sales Plan

What is the target market for the product?
What are the key sales activities that will be used to sell the product in the market, such as prospecting, lead generation, qualification, and closing?
What are the resources (financial, human, and material) that will be needed to carry out the sales activities?
What are the potential challenges and opportunities that may arise in executing the sales plan?
What are the key metrics that will be used to measure the effectiveness of the sales plan?

3.3 Marketing and Sales Integration

How will the marketing and sales plans be coordinated and aligned with each other?
How will the marketing plan support the sales plan, and vice versa?
How will the key metrics from the marketing and sales plans be used to inform and adjust the overall strategy for the product in the market?

4. Customer Relationship Management

4.1 Customer Acquisition

What is the target market for the product?
What are the key strategies for acquiring new customers for the product in the market, such as direct marketing, referrals, or partnerships?
What are the resources (financial, human, and material) that will be needed to carry out the customer acquisition strategies?
What are the potential challenges and opportunities that may arise in acquiring new customers for the product?
What are the key metrics that will be used to measure the effectiveness of the customer acquisition strategies?

4.2 Customer Retention

What are the key strategies for retaining existing customers for the product in the market, such as loyalty programs, customer service, or upselling?
What are the resources (financial, human, and material) that will be needed to carry out the customer retention strategies?
What are the potential challenges and opportunities that may arise in retaining existing customers for the product?
What are the key metrics that will be used to measure the effectiveness of the customer retention strategies?

4.3 Customer Relationship Management Integration

How will the customer acquisition and retention strategies be coordinated and aligned with each other?
How will the customer relationship management (CRM) system be used to support the overall strategy for the product in the market?
How will the key metrics from the customer acquisition and retention strategies be used to inform and adjust the overall strategy for the product in the market?

5. Market Evaluation and Adjustment

5.1 Market Monitoring

What are the key metrics and indicators that will be used to monitor the market for the product, such as market share, customer satisfaction, or revenue?
How will the market monitoring be carried out, such as surveys, focus groups, or data analysis?
What are the resources (financial, human, and material) that will be needed to carry out the market monitoring?

5.2 Market Feedback

How will feedback from customers and other stakeholders be collected and analyzed?
What are the key sources of feedback, such as customer surveys, social media, or market research?
What are the potential challenges and opportunities that may arise from the market feedback?

5.3 Market Adjustment

How will the market feedback be used to inform and adjust the overall strategy for the product in the market?
What are the key considerations for making adjustments to the strategy, such as market conditions, competitive landscape, or customer needs?
What are the resources (financial, human, and material) that will be needed to carry out the adjustments to the strategy?

6. Partners and Alliances

6.1 Partner Identification

What are the potential markets for the product?
What are the potential partners for the product in each market, such as distributors, resellers, or manufacturers?
What are the key criteria for identifying potential partners, such as compatibility, expertise, or reputation?

6.2 Partner Evaluation

How will the potential partners be evaluated, such as through research, referrals, or meetings?
What are the key factors that will be considered in the evaluation, such as compatibility, expertise, or reputation?
What are the potential challenges and opportunities that may arise from the evaluation of potential partners?

6.3 Partner Negotiation

How will the terms and conditions of each partnership be negotiated, such as through contracts, agreements, or letters of intent?
What are the key terms and conditions that will be negotiated, such as ownership, roles, and responsibilities?
What are the potential challenges and opportunities that may arise from the negotiation of partnerships?

6.4 Partner Management

How will the partnerships be managed, such as through regular communication, performance evaluation, or conflict resolution?
What are the key metrics that will be used to evaluate the performance of each partnership?
What are the potential challenges and opportunities that may arise in managing the partnerships?

7. Other market expansion opportunities

What are the potential opportunities for expanding the product into other markets?
What are the key considerations for expanding the product into other markets, such as market size, growth rate, and competition?
What are the potential risks and challenges associated with expanding the product into other markets, such as regulatory barriers, cultural differences, and logistics?
What are the resources (financial, human, and material) that will be needed to expand the product into other markets?
What is the plan for expanding the product into other markets, including the timeline, key milestones, and resources needed?